[Enterprise News] Xuelong CNC: Enriching the Backg

PCB Nettown News: After 17 years of development and precipitation, Xuelong CNC relies on its own hardware and software R&D and manufacturing team, and its professional CNC equipment has been recognized by many PCB companies in the industry, occupying a place in the field of domestic equipment manufacturing. Looking forward to 2018, Xuelong CNC is full of new developments and new expectations for the future!

Enrich the foundation and fight a "tough battle"

Since its establishment in 2001, Xuelong CNC Equipment (Shenzhen) Co., Ltd. has passed its 17th year. As a high-tech enterprise specializing in the research and development, manufacturing, and sales of CNC drilling and milling equipment, Xuelong has been deeply engaged in the PCB industry for many years. How has Xuelong CNC come steadily and become a rising "new star"? Chairman Huang Renlong summarized, "Xuelong?s products have two greatest advantages: first, they have a differentiated product positioning that meets the product needs of target customers; second, they are independently researched and developed, independently produced, and have a high cost performance ratio in the industry.". Despite the fierce competition, Xuelong?s products with excellent performance have won the favor of customers. It is Xuelong?s strength to specialize in small and medium-sized batches of technologically applicable products and meet customer needs at the best level possible.

In the field of PCB equipment, there are too many powerful competitors and too many complex influencing factors. Xuelong insists on constantly "cultivating internal skills", intending to enrich its own heritage, complete a beautiful "battle", and ensure a foothold in the field of domestic equipment manufacturing! From relying on its own technical team to develop and break through drilling machines and gongs, to achieve targeted development and cooperate with leading enterprises in the industry, Xuelong has continued to move forward. Even if the pressure is great and there are many difficulties, it is Xuelong?s main task to focus on its own industry positioning and customer target positioning, expand scientific research technology reserves, and increase investment in research and development processes.

Consolidate the foundation and wait for the opportunity

Pragmatism and timing are the two key words of Xuelong. Huang Dong often says the word "stand firm" in his words. In fact, throughout the domestic PCB equipment field, domestic brands are still in the "struggling" stage, "we are seeking more opportunities," Huang Dong described. Xuelong is one of the few companies with strong R&D capabilities, able to achieve one-step contracting from R&D to finished products, and "meet customer needs as much as possible.". Xuelong has a strong overall strength: over 50% of college graduates, and over 15% of engineering and technical personnel with over ten years of experience in the PCB industry. Have a complete quality management system; Have a professional project research and development department; A technical team with over ten years of rich experience; Has a strict quality process. 

However, at the same time, there are still certain tendentious issues in the competitive market. "(Everyone) still does not have enough understanding of domestic brands, and the opportunities given are relatively few," Huang Dong said. As a CNC equipment factory, only by relying on technical background and the accumulation of advantageous customers can we highlight the brand value and achieve the rise of the brand! "As long as the product is excellent enough... the next step is (waiting for) the opportunity.". The necessary conservatism is attack! "Not acting recklessly" but learning to "walk on thin ice" is one of the characteristics that a mature enterprise must possess in its development. ". Accumulating high-quality customers and expanding high-end customers on this basis... After careful consideration, Xuelong has drawn a future development path.

Looking ahead, down-to-earth

Regarding Xuelong?s next development, Huang Dong repeatedly talked about "introducing high-quality customers". Although currently Xuelong?s technology has been unanimously recognized within the industry, customer trust and choice are the most important. Huang Dong, who has a deep understanding of this point, said that brand value is the most important thing he attaches to both within Xuelong and when receiving customers. However, where does brand value come from? Or from the accumulation of little by little. 

However, Xuelong still did it: Shennan, Jingwang, Chongda, Mingyang... all chose Xuelong?s products in succession. After obtaining the recognition of these customers, Xuelong?s next step is to expand its target customer base and establish cooperative relationships with more high-quality customers! Huang Dong said, "Snow Dragon has never pursued the positioning of being ?tall and superior?, but we believe in ?result oriented?!". Accumulation is inherently a process, as long as enterprise development. Xuelong will definitely be down-to-earth and look forward to the future in this long journey!